Blue Ocean Shift

Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy , the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Critical reading for leaders, managers, and entrepreneurs alike.